Media Relations

We do not blast press releases and hope for the best.

AMS Communications helps you figure out what’s actually newsworthy, why it matters, and which reporters, editors, and outlets are most likely to care.

Cindi Sutera

Not More Outreach. Better Outreach.

AMS Communications helps shape the story, build the right media materials, and manage thoughtful outreach that respects both your goals and the realities of today’s newsroom.

  • Identify the strongest media angles inside your work, announcements, milestones, data, programs, or leadership perspective.
  • Develop press releases, media advisories, pitches, talking points, and background materials that make the story clear and usable.
  • Build and manage targeted outreach to reporters, editors, producers, podcasts, and local or industry outlets that reach the right audience.

Finding the Story Inside the Work

  • “She knows how to turn our everyday work into stories that matter.”

    Raelyn Harman
    Founder & Executive Director, Teachers’ Teammates